Los Angeles, California – Reported by Elite Traveler, the private jet lifestyle magazine
Jaguar Cars is proud to announce its exciting new role as the official vehicle of famed Los Angeles icon, the Hollywood Bowl. Commencing in June 2010, the three-year partnership will feature the year’s hottest ticket – the Jaguar Platinum Concert Series – consisting of eight Jaguar-branded concerts that include some of the season’s most eagerly anticipated musical performances. The sponsorship dovetails with the recent announcement of the Jaguar Platinum Coverage warranty program and the highly anticipated launch of the all-new 2011 Jaguar XJ—marking a milestone in the transformation of the traditional brand into a modern-day icon.
“The Hollywood Bowl has a natural synergy with the Jaguar brand,” said Richard Beattie, Executive Vice President, Marketing & Sales for Jaguar North America. “Jaguar has long been a favorite among influencers in the music, entertainment and cultural elite. This partnership is the perfect way to further introduce this audience to Jaguar’s impressive line-up while also underscoring the message that as a luxury automotive brand, Jaguar is also in the business of entertainment.”
The Jaguar Platinum Concert Series, skillfully curated by the Los Angeles Philharmonic Association, features a series of high-profile musical performances set under the stars. The line-up includes acclaimed performers such as L.A.’s new virtuoso conductor, Gustavo Dudamel, as well as an evening with one of the world’s most revered jazz artists, Herbie Hancock, as he celebrates his 70th birthday with several special guests. The full calendar includes:
– June 18 – Opening Night at the Bowl with the Hollywood Bowl Orchestra and Hall of Fame inductees Donna Summer, Richard Carpenter of The Carpenters, and Jean-Yves Thibaudet
– July 10 – A Beatles Celebration
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– July 15 – Bell Plays Bruch with Joshua Bell and the L.A. Philharmonic
– August 1 – Gustavo Dudamel conducts Carmen
– August 5 – Gustavo Dudamel conducts Songs of the People
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– August 14 – Harry Connick, Jr. and his Big Band with the L.A. Philharmonic
– September 1 – Herbie Hancock: Seven Decades – The Birthday Celebration
– September 12 – Fireworks Finale: Pink Martini with the Hollywood Bowl Orchestra
With an eye towards showcasing the innovative spirit so closely associated with the brand, Jaguar is the first-ever automotive sponsor to offer an exclusive test drive of their new vehicle line-up: the all-new XJ, the Jaguar XK and Jaguar XF. The ride and drive will be hosted on a non-concert day and will depart from the venue.
The sponsorship also features a number of compelling visual and integrative components, including an attention-grabbing display of the gorgeous Jaguar XF at the Bowl’s main entrance and the all-new XJ stationed at the VIP valet entrance near the West Gate. The displays and bespoke advertising creative shown exclusively at the venue are designed to evoke the Bowl’s signature arched stage and legendary musical tradition.
Additional elements include a number of VIP receptions for local tastemakers and media, and prominent inclusion of the Jaguar name on the Highland Avenue marquee.
“The partnership between Jaguar and the Hollywood Bowl brings together two iconic and powerful brands, and we are thrilled to welcome a partner that shares our commitment to presenting the very best in live music,” said Arvind Manocha, Chief Operating Officer, Los Angeles Philharmonic.
