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August 18, 2009

Jalisco Leads Mexico’s Tourism Recovery

By Pardhasaradhi Gonuguntla

With hotel occupancy over 80 percent in Puerto Vallarta, and exceeding all expectations, Jalisco, home to the symbolic traditions that embody Mexican culture, is showing that the tourism industry is at a stage of full recovery.

Guadalajara, the second largest city in Mexico as far as economy, industry and culture is concerned, is doing its part. Despite the impact of the international economic crisis, Guadalajara locked in a hotel occupancy rate of over 66 percent during the last week in July.

“The fact that the occupancy rate in Puerto Vallarta and Guadalajara increased by 16 and 12 percentage points respectively, in just 7 days, is a positive reinforcement that the recovery of the tourism sector in Jalisco is on track. These numbers also showcase that our intensive promotional campaigns and enticing travel deals are succeeding,” said Aurelio Lopez, Minister of Tourism for the state.

According to Lopez, Jalisco is thrilled with the results and is prepared to show its magic and beauty to those visitors who are ready to enjoy the variety of experiences the state offers, including beautiful beaches, peaceful rivers, scenic basins, valleys and mountains.

And it’s no coincidence that Jalisco, home to the mariachi and tequila, has been chosen to host the 2009 North American Leaders’ Summit, taking place in Guadalajara on August 9th and 10th. United States President Barack Obama, Canadian Prime Minister Stephen Harper and Mexican President Felipe Calderon, will unite to discuss a variety of issues related to the economy, energy, climate change, health and welfare of the North American people. This important meeting will take place at the monumental Cabañas Cultural Institute, which was named a UNESCO Cultural World Heritage Site in 1997.

“We are very pleased to see that our promotional efforts are contributing to the quick revival of one of the most important sources of revenue for the state as well as the country,” said Lopez, adding that Jalisco is a fortunate state with so much to offer tourists. “Getting to know Jalisco is getting to know the true heart of Mexico.”

It is also important to point out that the 80 percent occupancy in Puerto Vallarta is only four percentage points less, in comparison with the results of 2008. At the same time, the hotel occupancy in Guadalajara is less than one percentage point, compared to the same period last year.

Finally, Lopez reassured that Mexico will rise to this important international event, and hopes that the North American leaders and attendees enjoy their stay in Guadalajara, while extending an invitation to all tourists in the North American region to visit the beauties of Jalisco, to taste its delicious and renowned cuisine and become one with the best asset this wonderful state possesses: its people.

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