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September 19, 2012updated Feb 11, 2013

Joining Forces: Maurice Lacroix and BOVET Unite

By Pardhasaradhi Gonuguntla

Zurich, Switzerland – Reported by Elite Traveler, the private jet lifestyle magazine

Swiss luxury watchmaker Maurice Lacroix has signed a long-term collaborative agreement with BOVET to enhance the distribution of BOVET timepieces in key global markets. Through its group holding DKSH, Maurice Lacroix will also cooperate in the production and supply of watch components through a strategic transfer of shares in BOVET and DIMIER, its manufacturing facilities.

The deal comes as part of the strategic expansion of DKSH’s Luxury & Lifestyle business. As well as acquiring trading houses Desco von Schulthess and Hagemeyer-Cosa Liebermann, and the marketing and distribution of Maurice Lacroix, DKSH is acquiring a 20% shareholding of BOVET, which also includes BOVET 1822 brand and DIMIER.

“We see DKSH as the ideal partner for professionally marketing our premium BOVET timepieces,” said Pascal Raffy, owner of BOVET 1822 and DIMIER 1738.

Hartmut Kraft of Maurice Lacroix North America said: “We are delighted to welcome BOVET into the DKSH family and multiply the Bovet and Maurice Lacroix business cohesively with a unified effort. This harmony only fortifies and highlights our assets in our respective markets.”

Maurice Lacroix is a fully integrated manufacturer, developing and producing its own movements, components and watch cases. Known for its contemporary elegant styles and retrograde and other complications, Maurice Lacroix projects to nurture its North American market, starting with the individual. “We love watches,” has become a motto at the North American distribution center in Princeton, NJ.

BOVET timepieces date back to 1822. BOVET were the first provider of exotic pocket watches to Chinese Emperors and their courts. Today, under the guidance of Pascal Raffy, BOVET manufactures timepieces characterised by their pocket-watch-inspired design. With a focus on in-house tourbillions and rare artisanal decorative crafts such as miniature paintings and fleurisanne engravings, BOVET seeks to preserve and cultivate the art and craft of traditional watchmaking.

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