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December 11, 2009

Korean Air Wins Awards For Asia Travel

By Pardhasaradhi Gonuguntla

LOS ANGELES, California — For the fourth consecutive year, Korean Air has been rated as having the best business class to Asia by readers of Business Traveler magazine.

The magazine’s readers also ranked Korean Air as the best airline in Asia for the third straight year. And for the second year in a row, the magazine’s readers rated Korean Air’s advertising campaign the best in the business.

Despite the global economic down turn, Korean Air has made a $200+ million commitment to enhance its fleet and attract the attention and loyalty of business travelers, according to a press release received by Elite Traveler.

“Business travelers are responding,” said John Jackson, Korean Air’s director of sales and marketing for the Americas. “Korean Air is now North America’s largest airline to Asia and we are committed to providing travelers the best in-flight entertainment, the most comfortable seats available and remarkably attentive service. As a result we are repeatedly recognized as one of the world’s best airlines.”

Korean Air’s business class now offers new 180 degree lie-flat sleepers with a 74-inch seat pitch. The pitch is about 14 inches longer than previous seats, offering what Jackson says is “the comfort normally reserved for First Class on other carriers.”

Jackson said Korean Air’s ad campaign “reflects the stellar, progressive and cutting edge nature of our services. We offer one of the best products in the air with routes into Asia that surpass other airlines and again, business travelers are responding.”

About Korean Air

Korean Air is North America’s largest Asian airline with 10 gateways in the United States and two gateways in Canada. The airline also operates flights between Los Angeles and Sao Paulo, Brazil.

In 2008 and 2009, Business Traveler magazine honored Korean Air as having the “Best Transpacific Business Class” and ranked it “The Best Airline in Asia”. World Traveler magazine rated it as having the world’s best inflight service; readers of Travel & Leisure magazine said it is one of the world’s top 10 international airlines, and readers of Conde Nast Traveler magazine voted it has having one of the world’s top five business classes.

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Korean Air, with a fleet of 130 aircraft, is one of the world’s top 20 airlines, and operates almost 400 passenger flights per day to 117 cities in 39 countries. It is a founding member of SkyTeam, the global airlines alliance – partnering Aeroflot, AeroMexico, Air France, Alitalia, China Southern Airlines, CSA Czech Airlines, Delta Air Lines, KLM and two Associates to provide customers with extensive worldwide destinations, flights and services.

More on Korean Air’s programs, routes, frequency and partners is available at www.koreanair.com.

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