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October 29, 2010updated Feb 11, 2013

Land Rover Announces Evoque Board

By Pardhasaradhi Gonuguntla

London, England – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Georgina Chapman, Henry Holland, Josh Rubin and Jessica Schwarz are among 40 influential names from ten cities, working in fashion, design, music and film who will collaborate with Range Rover over the next 12 months to launch the highly anticipated Range Rover Evoque.

Each of the influencers has been recruited to participate in the Pulse of the City project where their journeys will be tracked around their favorite cities to create a living interactive guide to the urban spaces they call home.

Land Rover Managing Director, Phil Popham, said, “The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced, making it ideal for city driving. Its design is inspired by city architecture and a big part of a city is the people within it, their journeys and their conversations. Land Rover has brought together 40+ influencers across key cities worldwide to join the Range Rover Evoque’s launch journey, these will include Shanghai, New York, London, Paris, Madrid, Milan, Berlin, Sydney, Sao Paulo and Moscow. ”

The influencers or ‘City Shapers’ have been chosen because they are influential in their cities and have interesting points of view that people listen to. They come from different aspects of culture that make up the varied nature of their cities, from arts, the creative industry, film, music, fashion, media – anywhere where they’ve made their own mark and shaped the cities they live in.

In a world first, the ‘Pulse of the City’ app, launches on iPhone (android available from mid November) and uses GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Helloevoque.com website.

Participants will also be able to add comments about their favorite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both ‘City Shapers’ and the public will be able to download the app for free.

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Inspired by the new Range Rover Evoque and the cities that in turn inspired its design; the app will bring each city to life through the people who shape it.

Global City Shapers

New York: Georgina Chapman – Designer and co-founder of MarchesaJosh Rubin – Founder & editor of Cool Hunting Sydney: Sarah-Jane Clarke – Designer and co-founder of Sass & BideHeidi Middleton – Designer and co-founder of Sass & BideMia Freedman – Journalist and blogger Peter Evans – Chef London: Henry Holland – Fashion designer Dylan Jones – Editor of GQ Ben Shepherd – Presenter George Lamb – TV personality Moscow: Vasily Esmanov – Blogger and photographer Aurora – TV presenter and actress Gennady Yosefavichus – Producer and journalist Vlad Lisovets – Stylist & designer Sao Paulo: Mariana Weickhert – TV personality Baixo Ribeiro – Gallery owner Osgemeos – Graffiti artist duo Milan: Neil Barret – Designer Sergio Cerruti – DJ Natasha Slater – DJ & socialite Francesca Versace – Designer Madrid: Santi Millán – Actor Paco Roncero – Chef Tommy Robredo – Tennis player Eugenia Silva – Model Paris: Natalie Simon – TV presenter Brice Compagnon – Editor of WAD Greg Kozo – Make The Girl Dance Julia Reston-Roitfeld – Fashionista and Art Director Berlin: Jessica Schwarz – Actress Tadi Rock – Pop-Art artist Luca Gadjic – Model

http://www.landrover.com/gl/en/lr/marketsel

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