The appointment and promotion of Brett Butcher to Chief Executive Officer on April 1, 2009 will propel luxury hotel operator, Langham Hotels International (LHI), to the next stage of its already impressive growth cycle.
Dr K. S. Lo, Chairman of Langham Hotels International said: “Brett Butcher has been with LHI for seven years helping to steer the Langham brands to their current level of recognition and success. He has blended innovative marketing with world-class brand management and operational excellence through total quality management. In his new role as CEO, Brett’s responsibilities will be broadened to include driving the company’s overall direction and strategies engaged on quality and sustainable growth.”
Butcher will lead LHI in focusing on an ever-expanding pipeline of quality hotel properties that already circles the globe. This planned growth will deliver Langham Hotels more than 30 operating Hotels within the next five years.
Butcher will continue the company’s focus on Total Quality Management leading to accredited status in all properties while building a culture of innovation and continuous improvement.
“My goal is ensure The Langham’s 140 year history of enchantment and romance develops and continues to position our Hotel portfolio as global icons of hospitality. We have a duty of guardianship with these incredible hotels and my role is inspiring our talented colleagues to evolve and strengthen our service by knowing our guests intimately and building great memories.
“By focusing our strategy on Total Quality Management and marketing excellence, we have an incredible opportunity to reinforce our brands as aspirational luxury household names,” he added.
Butcher’s international hospitality management experience spans 30 years, covering roles in Asia and the Pacific, to the USA. He has held senior executive hospitality management positions with various hotel groups, overseeing operations, sales and marketing, and hotel development roles.