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August 20, 2010

Louis Vuitton Opens Santa Monica Outpost

By Pardhasaradhi Gonuguntla

Santa Monica, California – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Marking the 137th Louis Vuitton store in North America, the brand recently opened its first outpost on the west side of Los Angeles in Santa Monica.

Located in the newly renovated Santa Monica Place, between 3rd Street Promenade and the world famous Santa Monica Pier, the 4,139-square-foot store will carry an array of women’s and men’s leather goods from the house’s coveted collections of luggage and city bags. In addition, the store will boast the very latest in shoes, belts, sunglasses, scarves and other accessories.

Known for its creativity, innovation and artistic excellence, Santa Monica is a perfect home for the newest Louis Vuitton. These same values are at the root of what “Louis Vuitton stands for,” said Charles Delapalme, SVP of Louis Vuitton’s Western Region.

The Santa Monica store features a sweeping curved glass façade and all-wood flooring. Filtering in natural light through the sheet fabric panels and utilizing a mixture of cumaru, zebrono and anigre woods, the store captures all the natural warmth and beauty of its local environment.

The interior design also allows for three distinct spatial experiences, lending a unique character to each of the different product “universes.” For example, the women’s area has a Louis Vuitton “bag bar,” a vertical display of small leather goods as well as a dedicated accessories space. This leads into an elegant lounge area showcasing women’s shoes as well as rare products. In addition, the men’s area houses leather goods, shoes, accessories and both new and iconic luggage.

Louis Vuitton has an exclusive network of 454 wholly owned stores in 62 countries around the world.

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