Fort Lauderdale, Florida – Reported by Elite Traveler, the private jet lifestyle magazine
In support of same sex couples, independent jewelry store Levinson Jewelers in Fort Lauderdale, Florida, has announced a new marketing campaign ‘Love is Love’. The expression—often used to denote equality—is intended to convey that love is universal and has no boundaries. The campaign will begin July 1st, 2012, with billboards and advertisements in the South Florida market.
“Love is like a piece of fine jewelry,” said Robin Levinson, co-owner of Levinson Jewelers. “It is timeless, unique and looks equally beautiful on anyone.”
The concept of the campaign was spawned by a customer sharing a personal experience with Levinson Jewelers.
“They made this journey so comfortable and easy for me,” said client Chris Heller. “Mark and Robin went above and beyond all expectations and truly enhanced the overall experience with their kindness and dedication. I want the community to know the strong sense of support I felt from Levinson Jewelers.”
In addition to advertising, Robin Levinson has selected certain items of jewelry to extend the message of equality. These special pieces are available both at the Levinson Jewelers flagship store in Fort Lauderdale and on their new e-commerce website.
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“Our new website features all the amazing pieces that we continue to showcase in our flagship store,” said Mark Levinson, co-owner of Levinson Jewelers. The new website and online store allows customers to purchase jewelry, gems and accessories from Levinson Jewelers “anywhere, anytime”.
Jewelry brands available at Levinson Jewelers include Bulgari, Gucci, Corum, Franck Muller, Dior, Graham Watches, Hermès, Ivanka Trump Fine Jewelry, Piaget, IWC, Panerai, Jaeger-LeCoultre, Penny Preville and Backes & Strauss.
Levinson’s staff includes GIA-certified gemologists and jewelers, and owners Mark and Robin travel the world to source unique precious jewels for the store.
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