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September 9, 2010

Lustr Announced as Official App of Fashion’s Night Out

By Pardhasaradhi Gonuguntla

New York, NY — Reported by Elite Traveler, the Private Jet Lifestyle magazine — Just in time for this year’s Fashion’s Night Out, Lustr has announced it will be the initiative’s official application and the must-have mobile guide for shoppers in New York City.

The second annual FNO is taking place this Friday, September 10, with the continued goal of celebrating fashion and bolstering the industry’s economy after a trying couple of years. Special events will be held across the city, with designer appearances and celebrity guests inviting consumers to shop ’til they drop. Lustr, a location-based iPhone application for fashion brands and retailers, will provide users with information from the evening’s more than 1,000 participants. To help shoppers navigate FNO’s myriad options, Lustr allows them to search events by designer and merchandise category, with tags including Beauty, Celebrity, Free Gift, Designer Appearance and more. Users can then map out their perfect shopping itinerary by tagging their favorites and even checking in to select events where applicable.

“Since we began this project, we have received overwhelmingly positive feedback from retailers eager to benefit from the increased in-store traffic Lustr® can generate. Working with Fashion’s Night Out is an honor and very exciting for us, reinforcing us as a great resource for savvy shoppers,” said Gary Ragusa, Lustr’s Founder and CEO, “Fashion’s Night Out is the biggest shopping night of the year. Our mobile shopping platform is the perfect solution to help users maximize their experience by providing actionable access to store and event information beyond the Fashion’s Night Out website—while out and about on the streets on September 10th.”

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