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July 2, 2012updated Feb 08, 2013

Luxury Market Expanding in Turkey with Two New Swissôtel Properties in Bodrum

By Pardhasaradhi Gonuguntla

Bodrum, Turkey – Reported by Elite Traveler, the private jet lifestyle magazine

Swissôtel Hotels & Resorts’ portfolio in Turkey is being expanded with two new deluxe hotels: a beach resort and a city resort, both in Bodrum. In addition to Istanbul, Ankara and Izmir, Bodrum will become another important feature destination in the Turkish market for this international hotel group with Swiss roots. The two new properties are scheduled to open in 2013 and 2014.

Swissôtel’s future beach resort lies directly on the waterfront in Turgutreis, approximately 12 miles from the centre of Bodrum. The main two-story hotel comprises 66 rooms and suites, complemented by villas and duplex terraces in front, which house 72 residences. Rounding off the offering are indoor and outdoor pools, Pürovel Spa & Sport and a wide variety of sports opportunities and various restaurants.

The Bodrum city project of Swissôtel is located in the hills of Bodrum, with a fascinating panoramic view over the city. 56 elegant rooms and suites, 45 private residences, three restaurants and Pürovel Spa & Sport will be available to all guests. The centre of Bodrum is 10 minutes from the hotel and the airport is just 20 minutes away. “Our hotel group has had a presence in Turkey for over 20 years, establishing an excellent reputation,” says Meinhard Huck, President Swissôtel Hotels & Resorts. “Both holiday resorts in Bodrum are the perfect addition to our existing hotels in this very important market.”

Thanks to its location and the warm Mediterranean climate of the Aegean coast, Bodrum is very popular with both tourists and locals. Many families from Istanbul and Ankara have a summer home here and consider the city their holiday residence. Bodrum offers ideal conditions for surfing, diving and all other water sports. Thanks to strict guidelines, building construction in Bodrum is limited to two stories, which makes the city stand out from other tourist destinations in Turkey. The Greek island Kos is just a half hour away by boat.

The owner and developer of the project is Çagdaş Holding, advised by one of the world’s leading hospitality consultancies, Servotel Corporation. Both projects will be designed by internationally recognized architect Gokhan Avcıoglu (GA architects), who won several design awards in 2011. “We are happy to see our vision to diversify into luxury hotels internationally unfold with two world class properties in the fastest growing resort destination in Turkey”, says Cağdaş Çağlar, Vice President of Çağdaş Holding. “We are also happy to progress in this venture with our brand partner, Swissôtel Hotels & Resorts, representing quality, professionalism and excellent recognition both in the Turkish and international markets.”

www.swissotel.com

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