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September 28, 2010

Maison Martin Margiela Debuts E-Boutique

By Pardhasaradhi Gonuguntla

New York, NY – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Starting October 1st, fans of Maison Martin Margiela’s edgy designs will be able to acquire them online 24/7, through the label’s first-ever e-boutique. Powered by YOOX Group and accessible worldwide, the new online flagship is celebrating its launch with the release of an exclusive, limited-edition piece available only through the website.

The new e-boutique will be an “X-ray” of the brand’s original website, switching out the old white background for black, and playing with processor codes by using MS DOS, the original programming language, as the official font.

Maison Martin Margiela’s iconic “5 zips” leather biker jacket will be reinterpreted for the first time since 1999 in honor of their newest outpost. Rendered in a glazed indigo cotton denim, it’s limited to just 50 pieces each for women and men.

As a global e-tailer for leading fashion and design brands, YOOX Group will provide the with an innovative interface design, quality customer care and international web marketing. “We are creating the most visible store in the world for the ‘most invisible designer,’” said Federico Marchetti, the group’s founder and CEO, of the partnership.

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