Milan, Italy – Reported by Elite Traveler, the private jet lifestyle magazine
Inspired by the simple magnitude of the Latin Domus and interpreting classics as the epitome of culture, passion, and history, Domus Prima is the name given to the first flagship store of Massimo Sforza. Located in the central via Montenapoleone in Milan, Domus Prima focuses on the recall of an ancient beauty, and a concept of luxury built up through space, light, and pureness.
Massimo Sforza’s world is the synthesis of luxury in the deepest meaning of the term exclusive. Uniqueness is intended as the privilege of tasting something rare to find. They believe that luxury requires the perfect material research and the best manufacturing process. The leading concept incorporates lightness through thin knits, alchemic treatments on leather treated as an artistic masterpiece, and skilled craftsmanship.
The store becomes a space to live in, like a garment. It is a symbol of a quality which is celebrated by many people but followed by few. Domus prima, the first of its kind, is intended to be followed by others and to bring out the timeless concept of elegance, which excludes any kind of excess.
In the store, cashmere meets crocodile, knitwear becomes a veil, suits stress kindly the anatomy without betraying the codes of couture, and shoes bring out the tradition of Italian manufacturing.