Milan – Matteo Marzotto announced his acquisition of Vionnet, one of the most important historical names in French fashion.
“I am convinced there is always room for projects that have at their core originality, energy and passion” – Marzotto declared – “With Vionnet I would like to bring back to life an idea of fashion that is contemporary without forgetting its history; reinvigorating the extraordinary and innovative elegance that marked Madeleine Vionnet’s work; expressing the true meaning of European culture and its ability to create and enjoy beautiful things and important values”.
Marzotto is currently president of Enit – theItalian State Tourist Board – and is a passionate entrepreneur in the fashion and luxury goods sector where he is personally involved with a series of investments. For this new venture, Marzotto has created an independent and autonomous structure and is the sole owner of the brand; additional strategic development will be provided by Marzotto’s longtime friend, Gianni Castiglioni.
With its headquarters based in Milan, the first Vionnet collection will be presented this coming June, and will include both ready to wear and accessories. The collection will be designed by Rodolfo Paglialunga, who prior to Vionnet spent 13 years as designer of womenswear at Prada, and the previous four years at Romeo Gigli.
Founded in Paris in 1912 and closed at the beginning of Second World War, the house of Madeleine Vionnet has made the history of fashion for its sartorial exactitude, the genius innovations of its creator and the exemplary balance of elegance and experimentalism. Inventor of the bias cut, the coup en bias, and celebrated master of draping, Madeleine Vionnet is a key protagonist of the revolution that in the 1910s modernized womenswear. She freed the body from corsets – being the first to remove them from her collections – bringing centre stage the personality of women, their desires and wellbeing.