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August 27, 2012

ME by Meliá Expands to London

By Pardhasaradhi Gonuguntla

London, England – Reported by Elite Traveler, the private jet lifestyle magazine

Opening its doors at the beginning of September, ME London will be the fifth location in the ME by Meliá portfolio. ME London will be the flagship property for the ME by Meliá group. The hotel is Sir Norman Foster’s Foster + Partners’ first UK hotel project and the first for which they have designed all of the interiors and exteriors. Situated in Marconi House, the original London home of BBC radio, ME London offers a luxe collection of 157 rooms, including 16 suites, and ultra-luxurious Suite ME, a two floor penthouse in the turret of the building.

ME by Meliá is a contemporary interpretation of the Meliá experience, established in 2006. It is a brand which seeks to fuse innovative style with local flavours in order to captivate travelers of a common psychographic – those with a decisive taste for cutting-edge art and design, international cuisine and world music – rather than a common demographic.

By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable.

The interiors fuse contemporary detailing and classic traditions, with a dramatic monochrome palette, as guests move from dark to light spaces. Features include event space, gourmet restaurants including the famed STK, a rooftop lounge, Radio, and a top-of-the-line fitness center.

The brand has been built on first-rate service, and ME London will be no exception. Each guest’s stay will be orchestrated by the dedicated “Aura Manager,” whose job it is to know the city back-to-front and use this knowledge to make the hotel’s service truly bespoke.

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