Mexico City, Mexico — According to published reports, Mexico President Felipe Calderon named Gloria Guevara as the new minister of tourism, putting her in charge of developing an industry that is the country’s third- biggest source of dollar inflows.
According to Bloomberg, Guevara, who previously was chief executive officer of Sabre Holdings Corp.’s Mexican unit, replaces Rodolfo Elizondo who served as tourism minister since 2003.
“This will be of great importance to design effective strategies to attract visitors and consequently generate more jobs and well-being for Mexicans,” Calderon told reporters today in Mexico City.
Mexico over the past decade has worked to establish itself as a premier destination for elite travelers. It’s many international airports have improved facilities for private jets and in its various resort areas there has been significant expansion in luxury resorts, golf courses, spas, marinas and real estate developments. This premium product has attracted high spending private jet setters who spend as much as $250,000 to $500,000 in a single visit between refueling, hotels, dining, shopping, activities and the like.
Guevara has master’s degrees in marketing from the Universidad Anahuac in Mexico City and business administration from Northwestern University in Evanston, Illinois. Sabre, which manages software for travel Web sites used by hotels, airlines and rental agencies, handles 71 percent of Mexican hotel, airline and car rental reservations, newspaper Excelsior reported today.
Mexico’s biggest sources of dollar inflows are oil sales and remittances from workers living abroad.