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November 8, 2012updated Feb 11, 2013

Mexico’s Five-Star Palace Resorts Partner with CHI Hairstyling Brand

By Pardhasaradhi Gonuguntla

Mexico – Reported by Elite Traveler, the private jet lifestyle magazine

Palace Resorts, setting the standard in luxury, all-inclusive resort accommodations, is expanding its partnership with Farouk Systems, the parent company to industry-leading, professional hair salon brands, CHI and BioSilk. Starting in August, all seven oceanfront Palace Resorts will feature the original CHI Ceramic Hairstyling Iron and CHI Pro Hair-Dryer, as well as the CHI wetline bath amenities including: Infra Shampoo, Infra Treatment (conditioner), body lotion, and bubble bath.

“When most women travel, typically, they’ll find an average blow-dryer in their room — and certainly not a hair iron — so they will pack heavy hair tools and products.” said Gibran Chapur, executive vice president for Palace Resorts. “By partnering with CHI, a brand women know and love, Palace Resorts is further pampering them with the professional quality hair and beauty products they would find in a salon.”

The CHI brand will be further integrated inside Palace Resort salons, where all resort hair stylists will receive extensive product knowledge, formulation techniques and hands-on training taught by Farouk’s top educators from around the world. CHI tools and hair products will be used exclusively at all Palace Resorts properties.

“CHI professional tools and wetline products help women feel and look their best whether they’re preparing for a wedding, relaxing by the beach or spending an evening on the town. We are honored to partner with Palace Resorts to help them enhance the experience for their guests with the best in hair care while they are away from home,” Farouk Shami, Founder & Chairman of Farouk Systems.

CHI-branded hair tools and bath products are the latest addition to the already exclusive list of features offered at Palace Resorts. Every guest is treated to the most attentive service and finest amenities of any all-inclusive concept, including luxurious accommodations with double Jacuzzis, in-room premium brand spirits, fine dining, 24-hour room service, entertainment, Wi-Fi long-distance calls to the US, Canada and Mexico.

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