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September 17, 2009updated Feb 07, 2013

Michael Bastian Partners With Piaget During Fashion Week

By Pardhasaradhi Gonuguntla

Continuing to show its support for fashion and today’s rising talent, renowned Swiss watch maker, Piaget teamed up for the first time with young menswear designer, Michael Bastian for his Spring 2010 runway show. The result—sexy yet sophisticated styles that left editors wanting more.

“Michael is taking an exciting new direction for this season’s show and he felt Piaget’s timepieces would be the perfect accessory,” says Larry Boland, President of Piaget North America. “He’s one of the most important voices in men’s fashion today and we are proud to be partnering with him.”

Piaget worked closely with Michael Bastian to hand select the perfect timepieces to accessorize his runway looks. Styles include the classic Piaget Altiplano and Protocole XXL and the Piaget Polo FortyFive-the company’s new titanium, steel and rubber sport watch. Bastian also specifically requested two vintage 18K gold Piaget Polos that he felt were perfect for the moment. This is especially fitting as 2009 marks the 30th anniversary of the company’s historic Piaget Polo timepiece.

The Michael Bastian partnership is the latest effort in Piaget’s longstanding love affair with fashion and the arts. The firm has plans to team up again with Michael Bastian later this Fall.

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