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November 26, 2012updated Feb 08, 2013

Mikrogirder by TAG Heuer Wins Aiguille d’Or

By Pardhasaradhi Gonuguntla

Frédéric Beigbeder, Jean-Christophe Babin, Adriana KarembeuGeneva, Switzerland – Reported by Elite Traveler, the private jet lifestyle magazine

The Mikrogirder by TAG Heuer has won the “Aiguille d’Or” at the 12th Geneva Watchmaking Grand Prix (GPHG), recognizing the watch as the finest timepiece of the year. The jury was composed of international watch industry professionals, with the prize-giving ceremony held in the Grand Théâtre de Genève November 15th.

The event was attended by Federal Councillor Alain Berset, representatives of the Geneva authorities and influential figures in the watch industry. Organised in a link-up with New York and broadcast live with English interpreting, especially via the website, the event offers an annual salute to the finest in worldwide watch production.

Jean-Christophe Babin, CEO TAG Heuer, said: “Our chronograph is the ultimate in high-precision timing; it consigns quartz to historical oblivion”

Created in 2001 and overseen since 2011 by a Foundation, the Geneva Watchmaking Grand Prix contributes to the international renown and influence of the watch industry and of its values: innovation, perpetuating expertise across generations and a constant quest for excellence. These shared core values are also upheld by the main partner of the GPHG Foundation, the Banque Privée Edmond de Rothschild. Since 2011, the latter annually rewards the best young student at the Geneva Watchmaking School by granting a scholarship.

2012 prize winners:

“Aiguille d’Or” Grand Prix: TAG Heuer, Mikrogirder

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Ladies’ Watch Prize: Chanel, Flying Tourbillon Première

Men’s Watch Prize: MB&F, Legacy Machine N°1

Innovation Watch Prize: HYT, H1 Titanium Black DLC

Jewelry and Artistic Crafts Watch Prize: Chopard, Imperiale Tourbillon Full Set

Best Complicated Watch Prize: Greubel Forsey, Invention Piece 2

Sports Watch Prize: Habring2, Doppel 2.0

“La Petite Aiguille” Watch Prize: Zenith, Pilot Big Date Special

Best Watchmaker Prize: Carole Forestier Kasapi

Special Jury Prize: Société Suisse de Chronométrie (SSC)

Public Prize: MB&F, Legacy Machine N°1

Once again this year, the public was also able to make its choice among the 70 watches pre-selected by the jury. The Public Prize is awarded by visitors to the Geneva exhibition and by internet visitors who voted for their favorite watch on the or websites.

All the prize-winning and nominated watches from this 12th edition of the GHPG will be on show at the Swiss Embassy in Moscow from November 28th to December 1st. This year, the watches pre-selected by the jury were also exhibited in Hong Kong, Shanghai and Geneva, prior to the prize-giving ceremony.


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