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July 3, 2011

Missoni Opens Latest Flagship on London’s Bond Street

By Pardhasaradhi Gonuguntla

London, England – Reported by Elite Traveler, the Private Jet Lifestyle magazine – Beloved Italian fashion label Missoni has opened its second standalone boutique in the UK, on one of London’s poshest shopping streets. With 3,506 square feet of space across three floors, the new outpost will offer a wide range of menswear, womenswear and home décor.

The store’s interiors feature elegant touches like a frosted glass framed staircase, as well as signature pieces like a fringed pendant lamp from the house’s home collection and shades and stools covered in iconic Missoni chevron.

In honor of the company’s latest boutique opening, Missoni created an exclusive limited edition shoulder bag, available only at the New Bond Street location. All proceeds from the bag’s sales will go towards the Hoping Foundation, which supports young Palestinian refugees.

“We are very excited to be opening our second store in London on New Bond Street and to work with the Hoping Foundation which supports change and a better future for young people in Palestine,” said the label’s coowner and creative director, Angela Missoni, in a statement.

Visit www.missoni.com.

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