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December 23, 2011updated Feb 11, 2013

Moncler Opens New Boutique in St. Moritz

By Pardhasaradhi Gonuguntla

St. Moritz, Switzerland – Reported by Elite Traveler, the private jet lifestyle magazine

Staying close to the slopes—not to mention some of the world’s most exclusive winter retreats—the house of Moncler has opened a new outpost in St. Moritz.

The new shop joins the brand’s first boutique in St. Moritz, which first opened its 10 years ago. Located on the Swiss Alps’ main shopping street, Via Maistra, just a short distance from its predecessor, the boutique will offer a complete range of Moncler apparel, including men’s, women’s and accessories collections, as well as the fashion-forward Moncler S and Moncler Grenoble lines. Moncler’s new collaboration with eyewear label Mykita will make its debut in the new St. Moritz store, as well as flagships in Milan, Paris, New York and Peking, with other stores to follow.

The shop’s warm interiors—courtesy of design firm Gilles & Boissier—welcome visitors in from the cold with oak wood floors and ceilings and French boiserie accents in carved wood.


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