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May 30, 2009

Monte Carlo Beach Hotel Re-Launches

By Pardhasaradhi Gonuguntla

It is the event of the spring: After a winter of backbreaking work, the Monte Carlo Beach is emerging from hibernation to present its new face. The Groupe Monte-Carlo SBM wanted to breathe new life – a fighting spirit and modernity – into this emblematic address on the Riviera. A luxurious and convivial setting, reviving the splendour and glamour of the Roaring Twenties.

Today, the Monte Carlo Beach boasts a new terracotta-coloured exterior which greatly enhances the building and creates perfect harmony with the cobalt blue waters of the Mediterranean just a few metres away… a tribute to the great potters who made the region famous. The Monte Carlo Beach, in all its finery, seems to play with the sun all day long, each hour providing the pretext for presenting a different colour of the spectrum. Redesigned
entirely by India Mahdavi, the Monte Carlo Beach is an ode to the
Mediterranean. In this new decor, the sea is omnipresent, creating an obvious and harmonious duo with the hotel- a permanent guest, much to the delight of everyone.

Although the spirit and the form remain unchanged, the Monte Carlo Beach appears completely transformed. Perspectives, materials, lines, space: A total metamorphosis has taken place. After many months of thought and work, the result presented to the world today meets everyone’s

From the moment you enter the lobby, redesigned entirely featuring a Terrazzo marble floor, you are aware of the designer’s very personal touch. From the terrace of the Elsa restaurant to the corridors on the second floor, decorated with large portholes, there is a resolutely dynamic air about the

The forty airy rooms and suites are in perfect harmony. With the
Mediterranean as the only horizon, the feeling of spaciousness and light is accentuated.

Here, like everywhere at the Monte Carlo Beach, almost all the furniture and objects are the fruit of India Mahdavi’s imagination. These unique decorative items have been created in order to blend naturally into the different parts of the building and emphasize the global conceptual vision of the project.

The rooms and suites at the Monte Carlo Beach are highly innovative. State- of-the-art technology, to satisfy the clients’ fondness for all things new, is combined with a touch of all things romantic. How can anyone remain insensitive to the wall frescos exuding so much grace? Painted by Aurore de la Morinerie, these reminiscences of Matisse – for the colours – and Cocteau’s Santo Sospir period – for the charcoal – contrast with style to the stripes above the beds.

Landscaper Jean Mus has created the gardens full of bewitching fragrances which provide a serene cocoon for visitors.

Everywhere, even in the nooks and crannies, the Monte Carlo Beach brandishes proudly its restored identity.

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