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November 26, 2010updated Feb 08, 2013

Monte-Carlo To Come To The Middle East

By Pardhasaradhi Gonuguntla

Abu Dhabi, UAE – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Tourism Development & Investment Company (TDIC), the master developer of tourism, cultural, and residential destinations in Abu Dhabi, today announced that Monte-Carlo SBM will manage its first chic and stylish beach club in the Middle East on Saadiyat Island, to be named the Monte Carlo Beach Club Saadiyat Island.

Established for almost 150 years in Monaco, the home of glamour, luxury and style, Monte-Carlo SBM has a rich heritage in Europe and a world-wide reputation for delivering elegant destination clubs, hotels and restaurants.

Scheduled to open in March 2011, the Monte Carlo Beach Club Saadiyat Island, will be the first beach club on Saadiyat and is designed to celebrate fine living, culture, wellbeing and health, reflecting the values and heritage of Monte-Carlo SBM’s sister hotels and clubs in Europe, in a uniquely Arabian way. Nestled between two luxury beach resorts, members and visitors will have direct access to the pristine waters of Saadiyat beach, and the award winning Saadiyat Beach Golf Club.

On the announcement, Lee Tabler, Chief Executive Officer of TDIC, commented; “TDIC is developing Saadiyat Island as an unrivalled destination for culture and a contemporary urban lifestyle, and the Monte-Carlo SBM brand complements these aspirations perfectly. Monte Carlo Beach Club Saadiyat Island will bring the history and style of glamorous Monte-Carlo, with its rich heritage of culture, sport and tourism, to Saadiyat as the island’s unique reputation builds.

By expanding the number of world renowned premium brands and partners on this beautiful natural island including St. Regis, Mandarin Oriental, Park Hyatt and now Monte-Carlo SBM, TDIC is looking to provide unforgettable experiences and an incomparable lifestyle choice for every resident or visitor to Saadiyat Island.”

The 36,500 square meter beach club will provide Saadiyat Island’s residential community and visitors with a range of premium services and facilities during the day, including a private beach, kids’ area, swimming pools, a health & fitness centre and an all day dining restaurant. In the evening, the Monte Carlo Beach Club Saadiyat Island will become a ‘must visit’ evening hotspot for Abu Dhabi filled with action, buzz and sophisticated entertainment.

Visiting Saadiyat Island, Bernard Lambert, CEO of SBM, the mother company of Monte-Carlo SBM Group, explained, “I am delighted that TDIC and SBM have entered into this first phase of what we are sure will be a long and successful partnership between our companies. TDIC’s focus and passion in developing a social, cultural and tourist infrastructure here in Abu Dhabi echoes SBM’s own development of Monte Carlo almost 150 years ago.

Saadiyat is a remarkable vision, combining art and culture with tourism and sustainable communities in a wonderful location. The Monte Carlo Beach Club is our first contribution to this already successful concept, bringing our own style and luxury to this vibrant and visionary destination at the heart of the Gulf.”

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