Nancy Gonzalez, recognized for her line of exotic yet timeless accessories that both function and aspire, opened her first shop in The Galleria, Seoul in South Korea, on April 20th, with a welcoming gala for the designer. Offering quality handbags and accessories, the shop is stocked with pieces similar to what retails in London, Paris, and New York.
Nancy Gonzalez’s Colombian accessories exude a joyful benevolence often sought by the Korean customer, according to her press department. Since the customers prefer large scale items, the shop will carry many of the handbag designs rather than clutches, with prices ranging from $700 to $6,000.
Just like Gonzalez’s careful selection of merchandise, each and every detail of the shop has been intricately designed by architect Christoper Rawlins and interior designer John Rawlins, widely known for his role of Director of Store Design at Bergdorf Goodman.
“A primary design-mandate was to include a sense of lighthearted wit in a subdued manner allowing for the product to be the hero yet remain completely accessible,†Nancy Gonzalez said in a press release. The shop, which is open on three sides, allows the customer to view the product, whether inside or out. Glass cubes, casually stacked and skewed, house the vibrantly colored products and further the notion of accessibility.
The trademark feature of the shop is the “Jungle-Wall” designed by Demetrious Argyropoulos and Johanna Burke. This sight-specific art installation alludes to the exotic and authentic pedigree of the Nancy Gonzalez brand. The wall, made of gold cardboard, educates the customer in a symbolic manner about the Colombian roots of the product and its desire to create a memorable and dreamy experience beyond the simple act of shopping.
The Korean customer is comfortable with experimentation and often mixes bold styles and brands in unexpected ways. Synonymous with a Nancy Gonzalez handbag, individuality, sophistication and strength are always expected.
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