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July 17, 2008updated Jul 10, 2015

New Hotel Brand Offers Taste of Missoni Lifestyle

By Pardhasaradhi Gonuguntla

BRUSSELS– The Rezidor Hotel Group, ( the Brussels-based hospitality management company, is pleased to announce that the first two properties developed in collaboration with the renowned Italian luxury fashion dynasty, Missoni, will open in early 2009 in Edinburgh, Scotland and Kuwait City.

Hotel Missoni represents a new standard of lifestyle hotels that combines the expertise of one of the world’s leading hotel operators with the style of Missoni’s iconic fashion and home collections. The brand will also embrace the traditional Italian family values of warmth and hospitality to offer guests a true taste of the Missoni lifestyle. Spearheaded by Hotel Missoni Creative Director, Rosita Missoni, and Rezidor Executive Vice-President of Brands, Gordon McKinnon, the partnership creates a distinctive blend of fashion, function, form and service that adds up to a new genre of genuinely luxurious, yet accessible hotels.

“From the moment we were allowed a privileged glimpse into the world of Missoni,” comments Gordon McKinnon “we could see that there was a natural alliance with the Rezidor Hotel Group. Since then the partnership has grown into a genuine relationship and a collaboration that understands the complexities of creating, opening and operating hotels. I firmly believe that Hotel Missoni will raise the bar compared with existing fashion boutique hotels and look forward to the day we open our doors to share Hotel Missoni with the world.”

The Edinburgh and Kuwait properties will become the first city-center and resort hotels within the Hotel Missoni portfolio, which will see 30 hotels open or under development within 10 years. Through the worldwide license agreement with Missoni, Rezidor’s strategy is to grow the Hotel Missoni brand globally. The initial development focus will be on Europe and the Middle East, but will quickly expand to North America, South America and Asia.

Hotel Missoni Edinburgh

– located on George IV Street along the famous Royal Mile – will feature 136 bedrooms and suites, the brand’s signature Cucina Missoni restaurant, Bar Missoni, a fitness suite and several meeting spaces.

Hotel Missoni Kuwait

– located at the Symphony Complex, a new hotel and shopping complex set on the waterfront – will offer 200 stylish bedrooms, all with views of the Arabian Gulf. The hotel will also feature the signature Cucina Missoni restaurant; a Six Senses Spa and numerous conference rooms and a ballroom for large events.

Hotel Missoni will bring the timeless style, color and glamour of Missoni to life for today’s design-conscious traveler. Missoni’s signature bold use of color and striking patterns will bring a cool, contemporary energy to the hotels – not only to the public spaces of the restaurants and bars, but also to the private areas of the bedrooms and bathrooms. Each Missoni hotel will have a distinctive look, inspired by the location and culture of the host city/resort. The hotels will range in size from 100 to 300 rooms and suites, depending on the market, the location and the architecture.

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The Hotel Missoni project is a natural step for Creative Director, Rosita Missoni. Her unique flair and creativity have made the Missoni brand an iconic name, not only in the fashion business, but also in the home interiors world, through the Missoni Home collection.

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