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June 28, 2012updated Feb 11, 2013

Nikki Beach Debuts in Exclusive Mallorca

By Pardhasaradhi Gonuguntla

Mallorca, Spain – Reported by Elite Traveler, the private jet lifestyle magazine

Nikki Beach, the global luxury lifestyle brand known worldwide as the “Sexiest Place on Earth,” unveils Nikki Beach Mallorca on June 28. Mallorca is the brand’s second beach club in Spain (Nikki Beach Marbella opened in Summer 2003).

Located on one of Mallorca’s beautiful white beaches, and only a 20-minute drive from central Palma, Nikki Beach Mallorca displays the brand’s signature beach club, restaurant, lounging cabana bar and lifestyle boutique with unparalleled entertainment and music. The club will also offer a complimentary yacht pick-up service.

By combining the elements of dining, music, fashion, art and entertainment into one, all Nikki Beach locations across the globe provide a venue for people to celebrate life, and Nikki Beach Mallorca will be no exception. Beginning with the June 28th Grand Opening White Party, Mallorca guests will experience a summer filled with special events and parties including the brand’s famous Full Moon parties, What Women Want fashion shows, The Champagne World Tour, Amazing Sundays and the Red Closing Party, to name a few.

“After nine years of continuous success in Marbella, we have acquired a great loyal customer base in Spain,” said Lucia Penrod, co-founder and director of brand standards of Nikki Beach. “Our brand is known for catering to the international frequent traveler and Palma de Mallorca is known to attract a very international crowd, making it the perfect location to expand Nikki Beach in Spain.”

Nikki Beach Mallorca will be the ultimate destination for locals and visitors alike to spend luxurious afternoons and memorable nights against Mediterranean Sea. Guests will enjoy themselves on exotic, oversized white plush lounge sun beds, sipping champagne and dancing to the all-day and night grooves of Nikki Beach’s world-class DJs and live entertainment.

The restaurant at Nikki Beach Mallorca will feature menu items filled with classic dishes found at Nikki Beach locations worldwide such as the Satay Chicken, Nikki Beach Sexy Salad and Nikki’s World Famous Waygu Sliders, plus an array of sushi, ceviche, fish, cheese and meat options, to name just a few.

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