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July 23, 2010updated Feb 07, 2013

Panerai Introduces iPhone App

By Pardhasaradhi Gonuguntla

New York, NY — Reported by Elite Traveler, the Private Jet Lifestyle Magazine — Italian watchmaker Officine Panerai has made the digital dive into the iPhone world with the introduction of an exclusive application.

Carrying on its strong tradition of creativity, innovation and luxury, the Panerai iPhone app is a must-have for any watch enthusiast. The app will offer users exclusive information about new collections, upcoming events and official boutique locations. In addition, it will allow Paneristi to test their knowledge about their favorite pieces, as well as download wallpapers and photos of those watches. Lastly, the app will allow users to locate and directly contact an expert for product service anywhere in the world.

Panerai has been manufacturing innovative dive watches since Giovanni Panerai opened his first shop on the Ponte alle Grazie in 1860. Since then, the brand has created timepieces for everyone from the Italian Navy’s legendary frogmen to the world’s most fashionable celebrities.

The Panerai app is available at no cost through the iTunes store. Visit www.panerai.com.

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