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November 21, 2008

Patrón Joins Distilled Spirits Council

By Pardhasaradhi Gonuguntla

Washington, DC – The Distilled Spirits Council, the national trade association representing producers and marketers of America’s favorite distilled spirits brands, today announced that the Patrón Spirits Company is joining the industry group effective January 1, 2009.

“Patrón is very pleased to join the Distilled Spirits Council,” Patrón COO John McDonnell said. “We are joining forces with America’s most important distillers and suppliers in the effort to achieve responsible market access and especially to fight the threat of increased state and federal taxes on our hospitality industry. No other organization offers the scope of expertise and presence on the ground in Washington and in state capitals across the nation. In these tough economic times, we need everyone working together

Founded in 1989, the Las Vegas-based Patrón Spirits Company is the worldwide exclusive importer and marketer of the fast-growing Patrón tequila brand, as well as Pyrat rum and Ultimat vodka.

The Council’s commitment to responsible consumption and marketing of alcohol is the foundation of everything it does as an organization and as an industry. Throughout the decades, the Distilled Spirits Council’s Code of Responsible Practices has embodied the high standards and commitment to responsibility that have been the touchstone of DISCUS member company advertising practices.

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