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August 3, 2012

Pit-stop Pampering: Male Grooming at London’s Spa InterContinental

By Pardhasaradhi Gonuguntla

London, UK – Reported by Elite Traveler, the private jet lifestyle magazine

InterContinental London Park Lane will August 15th launch a new male treatment menu at Spa InterContinental. The spa has teamed up with male grooming expert Lee Kynaston to develop fast, effective and fuss-free treatments exclusively for men.

Using efficacy-tested Elemis skincare products for men and designed specifically for male skin, each treatment emphasizes rapid results and attention to detail. The treatments are aimed at business men who need to make an impression, and guests looking for a pre-date ‘pit-stop’ or antidote to jetlag.

Kynaston, an award-winning journalist with over 20 years experience in the industry—including Grooming Editor of Men’s Health—said, “As a grooming writer I’ve been lucky enough to try some of the best treatments in the world, but none have really delivered quite what I wanted, which is practicality and purpose.

“This is why I am so excited about helping create Spa InterContinental’s new tailor-made treatments for men. I’m also thrilled to be incorporating the Spa’s unmissable dry flotation bed into some of them.”

Spa InterContinental manager, Radhika Khandke, said, “We are finding that our male guests are looking for solutions that help to really invigorate and revitalise their skin, particularly before a special occasion or while they are travelling. They are often on a tight schedule, so we have a wide range of ‘Pit-stop’ treatments to suit any timeframe.”

Spa InterContinental ‘Pit-stop’ treatments include:

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PRE-BUSINESS PIT-STOP (1hr 30mins)
Designed for business men preparing for an important engagement. Includes: Express Facial, Energising eye treatment, “Mean business” Manicure, ear, nose & brow hair tidy.

POST-BUSINESS PIT-STOP (1hr 20mins)
Full-body de-stresser includes: De-stressing deep tissue massage with a focus on problem areas like the neck and shoulders, and 20-minutes deep relaxation enveloped in the special dry floatation bed.

PRE-DATE PERFECTION (2hr)
Includes: Perfection Facial, Top-to-toe body scrub, Mini manicure & pedicure, spot wax for small areas of unwanted hair, ear, nose and brow hair tidy, lip treatment.

INVIGORATING BACK SCRUB (1hr)
Detoxifies, decongests, invigorates and revives.

THE INSTANT ENERGIZER (1hrs)
A 40-minute energizing facial to invigorate tired, dehydrated skin, boost circulation and eliminate the signs of tiredness and jetlag. Includes a 20-minute session in the dry flotation bed.

THE INSTANT RELAXER (1hr 15mins)
An alternative version of the post-flight energizer, this treatment is designed to encourage rest and relaxation. Combines a 55-minute soothing facial with a neck and shoulder massage and a 20-minute session in the dry flotation bed.

DEEP TISSUE MUSCLE MASSAGE (1hr)
A powerful, targeted massage to alleviate stress, ease aching muscles, and unwind.

www.intercontinental.com

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