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September 20, 2008

Poland’s Select Vodka is one of the fastest growing imported vodkas making a splash in Florida

By Pardhasaradhi Gonuguntla

Miami, FL – The thriving and innovative Polish vodka distilled and bottled in one of the most prestigious Polish distilleries, Polmos Bielsko-Biala, has been impacting the Miami market since 2004. As a result of its local success, Republic National Distributing Company, the second largest liquor wholesaler in the U.S, joined forces with Poland’s Select to expand its distribution to the rest of Florida and potentially to other states.

Poland’s Select Vodka’s substantial progress can also be measured by the continuous distribution expansion and sales growth throughout Florida. Within a short period of time, the brand has increased its reach from 200 to over 1,000 on and off premise accounts and is on pace to triple its sales volume this year. Poland’s Select Vodka’s packaging, quality, and price proposition has been well received by the trade, and together with its ground-breaking promotional efforts the brand has been able to rapidly engage the Florida consumer.

Considering that most vodkas in the marketplace are made from wheat grain, Poland Select presents a distinctive smooth, revitalizing flavor that only a 100% rye grain, six times distilled vodka produced in Poland can offer. Poland Select comes in a sophisticated looking royal blue bottle with a beautiful glass cork top and retails at a suggested price of $19.99 (750 ml). These unique characteristics make Poland’s Select one of the best valued vodkas in the marketplace.

For more information on Poland’s Select Vodka please visit: www.selectvodka.com

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