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November 11, 2009

Porsche Reissues Iconic Shades

By Pardhasaradhi Gonuguntla

No longer just Yoko Ono’s, Porsche Design has now resurrected the P’8479 frames long made famous by the pop icon. Once pictured on the cover of Rolling Stone, this unisex, retro-inspired style’s timing couldn’t be more fitting, given the ’80s revival that has exploded into more than just a trend this season.

In a sea of aviator and acetate designs, the P’8479 is the ideal choice for finishing off a more modern but luxe look. Porsche Design has long been known as a luxury brand with a particular focus on technically-advanced products. Made from state-of-the-art materials like Beta-Titanium, commonly used in space travel technology, the P’8479 edition manages to bring a past era in sunglasses into a new century.

Established with a technical eye in 1972 by Ferdinand Alexander Porsche, Porsche Design Group—the self-titled “Engineers of Focus”—continue to prove they can keep raising the bar, in terms of the principles the group was founded under: A functional, timeless, purist approach to design. Durable yet lightweight, the P’8479 is a testament to the Austrian craft and sensibility that seeps into the entire product range, from men’s accessories to electronics.

Launched this fall, the sunglasses can be found in exclusive retail outlets, department stores and of course, Porsche’s own locations worldwide and retail for around $419. Both flexible in their mechanics and entirely versatile, these P’8479 shades (or Yoko Ono sunglasses to those who once sported a pair) will wear just as good on the slopes this winter as they will driving in your hard-top the following season.

Visit www.porsche.com for more information.

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