Milan, Italy – Reported by Elite Traveler, the Private Jet Lifestyle Magazine
On July 1, Prada.com officially expanded its distribution network to the United States with the launch of the Prada E-Store. Graciously opening its doors to the continental U.S., as well as Alaska and Puerto Rico, the luxury brand hopes to give back to a region that has long been strategic in its development and image.
In conjunction with Prada’s international network of 185 shops, the E-Store seeks to further Prada as a lifestyle brand, encouraging living with the product as an everyday instrument. The online store features products for men and women, primarily focusing on leather goods as well as eye-wear.
Taking its web presence seriously, Prada.com seeks to display their online material in a way that allows users to live out a unique brand experience. This includes a large sales area and straightforward content, creating an interactive space where the user can become an active player in the featured products. Furthermore, using the E-Gift feature allows users to purchase gifts for friends as well as have them delivered to their homes with a personalized card.