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July 26, 2010updated Feb 11, 2013

Prada E-Store Comes To The U.S.

By Pardhasaradhi Gonuguntla

Milan, Italy – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

On July 1, Prada.com officially expanded its distribution network to the United States with the launch of the Prada E-Store. Graciously opening its doors to the continental U.S., as well as Alaska and Puerto Rico, the luxury brand hopes to give back to a region that has long been strategic in its development and image.

In conjunction with Prada’s international network of 185 shops, the E-Store seeks to further Prada as a lifestyle brand, encouraging living with the product as an everyday instrument. The online store features products for men and women, primarily focusing on leather goods as well as eye-wear.

Taking its web presence seriously, Prada.com seeks to display their online material in a way that allows users to live out a unique brand experience. This includes a large sales area and straightforward content, creating an interactive space where the user can become an active player in the featured products. Furthermore, using the E-Gift feature allows users to purchase gifts for friends as well as have them delivered to their homes with a personalized card.

www.prada.com

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