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December 8, 2010updated Feb 11, 2013

Prada Launches PradaPrivate Customizable Glasses

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Expanding on their existing made-to-measure services, Prada is taking the concept of customization beyond bespoke accessories and tailoring, with a new line of eyewear called PradaPrivate.

Now customers can create a pair of glasses that perfectly reflects their own personal style, through the use of letters, numbers and symbols like hearts, stars and skulls. Using a new patented technology, PradaPrivate glasses include removable arms with inserts for the wearer’s unique characters, which can be plugged in or detached depending on their mood. Choose from three frame colors—black, white and tortoiseshell—and a full range of symbols to create a one-of-a-kind look.

PradaPrivate eyewear retails for $365 and will be available exclusively at Sunglass Hut stores nationwide and Prada boutiques in Milan, Rome, Venice, London, Paris, New York, Las Vegas, Hawaii, Dusseldorf, Aoyama, Hong Kong and Shanghai.

Visit www.prada.com.

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