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October 1, 2009updated Feb 11, 2013

Prada Pops Up on Corso Venezia

By Pardhasaradhi Gonuguntla

While a great Prada shoe or bag has a classic, timeless appeal, the team behind the brand is constantly moving forward by experimenting and innovating. Case in point: the new Prada concept store on Milan’s Corso Venezia.

Reimagining the model of existing Prada locations, architect Robert Baciocchi has created a unique and beautiful home for the Italian label’s effortlessly chic wares. The space was constructed in a variety of contrasting materials like floors made in both wood and marble, curtain-like dividers crafted from saffiano or wood, and colored walls set off by perforated steel. A large glass cube appears at the end of a path through the store and extends into an outdoor space, making it ideal for event and exhibition hosting.

But more than just a physical redesign, Prada Corso Venezia marks an exciting new way of merchandising for the nearly 100-year-old house. At the shop’s core is the Made to Order service, which will allow discerning customers to have it their way, right down to selecting the seams and stitching on any of the five different styles of trousers. Even accessories like footwear and belts—on which Prada has built an empire—can be selected from a range of colors and materials exclusive to the location, upon special order.

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