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October 25, 2009updated Feb 11, 2013

Prada Presents JWP Epicenter Project

By Pardhasaradhi Gonuguntla

Leave it to Prada to give the ubiquitous tourist tee a much-needed makeover. With a new series of souvenir t-shirts, Prada pays homage to some of their most famous stores around the globe.

The JWP Epicenter Project is a collection that depicts floor plans and storefronts from their highly popular flagships, including Aoyama in Tokyo, Broadway in New York, and Montenapoleone Uomo e Donna in the label’s native Milan. When screened onto their classic white jersey t-shirt, these unique prints bring new life to the wardrobe staple. Designed to remind wearers of a particular place in the their favorite locale, the t-shirts have enough style to earn them a permanent spot in any wardrobeÅeven after the vacation’s over.

Starting this month, find these tees in select stores, in sizes ranging from XXS to XXL so both men and women can showcase their preference for Prada. Visit

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