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April 30, 2009updated Feb 11, 2013

Prada Transformer Debuts In Seoul

By Pardhasaradhi Gonuguntla

Launching in Seoul at the end of April 2009, the highly anticipated Prada Transformer designed by OMA/Rem Koolhaas will showcase a groundbreaking series of cross-cultural exhibitions, screenings and live events. For five months this shape-shifting venue will host multiple interdisciplinary projects, bringing a unique mix of visual arts to Korea.

The Transformer combines the four sides of a tetrahedron: hexagon, cross, rectangle and circle into one pavilion. The building, entirely covered with a smooth elastic membrane, will be flipped using cranes, completely reconfiguring the visitor’s experience with each new programme. Each side plan is precisely designed to organize a different event installation creating a building with four identities. Whenever one shape becomes the ground plan, the other three shapes become the walls and the ceiling defining the space, as well as referencing historic or anticipating future event configurations.

“Waist Down – Skirts by Miuccia Prada”, an ongoing project by Miuccia Prada in collaboration with AMO, makes its Korean debut on April 25, showcasing a collection of skirts “in motion” ranging from the first ever Prada show to the present day. Skirts by emerging Korean fashion students will be included to show the interaction between two fashion worlds and to amplify the meaning of fashion from different cultural perspectives.

The exhibition space will then be transformed into a cinema showing a programme of films selected by Alejandro González Iñárritu, the director of Oscar-multinominated Babel. “Flesh, Mind and Soul” is the concept for the unique programme – to be launched on June 26 – co-curated by film critic Elvis Mitchell, spanning multiple genres, countries and decades of filmmaking including a rich and substantial amount of physical, intellectual and spiritual films that will create a whole cinematic experience.

www.prada-transformer.com

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