Los Angeles, California – Reported by Elite Traveler, the Private Jet Lifestyle Magazine
Range Rover celebrated the launch of the 5-Door Range Rover Evoque at a VIP event in Los Angeles. Guests such as British TV presenter, George Lamb and actress Amy Smart, were given a sneak preview of the highly anticipated 5-Door Range Rover Evoque ahead of its global debut at the Los Angeles Auto Show on Wednesday, November 17. It was also announced that Los Angeles will be a key launch city for the new Range Rover Evoque, and musicians OK Go; fashion journalist and television personality Louise Roe; singer Solange Knowles and actor Miles Fisher, were announced as part of Range Rover’s ‘Pulse of the City’ campaign.
“I was so excited to hear that the new Evoque was coming to my favorite city. Range Rover is a British icon in the LA luxury scene, and just like the Range Rover Evoque, I have been inspired by this city,” said Roe. “Tonight has been the perfect celebration with a fantastic mix of music, cool crowd and a sneak peek of the brand new Evoque.”
City Shapers OK Go, Louise Roe, Solange Knowles and Miles Fisher are among 40+ influential names from eleven cities worldwide working in fashion, design, art, TV, sports, music and film, who will collaborate with Range Rover over the next 12 months to launch the Range Rover Evoque as part of Range Rover’s new ‘Pulse of the City’ campaign. Joining New York City Shapers Georgina Chapman, Josh Rubin, Darrelle Revis, Bevy Smith and Piers Fawkes, they will participate in the Pulse of the City project where their journeys will be tracked around their favorite cities to create a living interactive guide to the urban spaces they call home.
Land Rover Managing Director, Phil Popham, said: “The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced, making it ideal for city driving. Its design is inspired by city architecture and a big part of a city is the people within it, their journeys and their conversations.
Land Rover has brought together 40+ influencers across key cities worldwide to join the Range Rover Evoque’s launch journey, these will include LA, New York, London, Paris, Madrid, Milan, Berlin, Sydney, Sao Paulo, Shanghai and Moscow.”
The initial instalment of the Pulse of the City campaign in Los Angeles will start on Wednesday, November 17, as OK Go make art with the Evoque iPhone app (available for the DROID by Motorola by December 2010). The ‘Pulse of the City’ app uses GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Helloevoque.com website.
As the band moves around the city their movements will spell out the words “OK Go” in giant letters which dwarf the famous Hollywood sign. Fans can get involved and create their own journeys by downloading the specially designed Evoque iPhone app.sd
The band, whose Grammy Award winning treadmill video was watched by over 50 million people on YouTube is using the latest GPS technology to take fans on a unique musical journey through LA.
City Shapers will also be able to add comments about their favourite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both ‘City Shapers’ and the public will be able to download the app for free.
Inspired by the new Range Rover Evoque and the cities that in turn inspired its design; the app will bring each city to life through the people who shape it.