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December 14, 2010updated Feb 19, 2013

Richard Mille’s First Boutique In America Debuts

By Pardhasaradhi Gonuguntla

Beverly Hills, California – Reported by Elite Traveler, the private jet lifestyle magazine

Richard Mille opened his first boutique in America last week on Beverly Hills’ most famous shopping street,Rodeo Drive.

The 1,400-square-foot Richard Mille Boutique resides at the apex of Via Rodeo, a cobblestone walkway lined with elegant cafes, galleries and luxury boutiques. Here, Southern California’s year-round sunshine illuminates massive engraved glass window panels, the iconic watch sculptures that welcome guests to Richard Mille boutiques worldwide.

Upon entering the contemporary space, visitors will find that natural wood, glass, dark leather and stone provide a neutral backdrop for the full collection of Richard Mille watches. Each timepiece is given a starring role in its own spotlight, with abundant space for visitors to admire it from every angle. In addition to such popular Richard Mille models as the RM 010 Automatic, the RM 021 Aerodyne Tourbillon, the RM 016 Flat Automatic, the RM 020 Tourbillon Pocket Watch and the diamond-set RM 007 for ladies, the boutique also carries exclusive limited editions such as the RM 027 Tourbillon Rafael Nadal, and the RM 011 Black Ti Flyback Chronograph, which is a limited edition of 50 pieces available only at the Richard Mille Boutique Beverly Hills.

Illuminated portraits of Richard Mille’s brand ambassadors, including Rafael Nadal, Felipe Massa, Jackie Chan and Michelle Yeoh, adorn the boutique walls, while comfortable semi-private seating areas nestle discreetly near the back of the boutique.

The Richard Mille Boutique Beverly Hills is located at 222 Rodeo Drive, Beverly Hills, California, and is open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from 12 noon to 5 p.m.

www.richardmilleusa.com

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