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December 26, 2008

Ritz-Carlton Reserve Brand Bows, A New Collection Of Resort Experiences

By Pardhasaradhi Gonuguntla

CHEVY CHASE, Md. – The Ritz-Carlton Hotel Company, L.L.C. is launching a new exclusive brand extension for the most discerning global travelers; Ritz-Carlton Reserve. Phulay Bay in Krabi, Thailand will be the first property to open in 2009. As of today, guests can visit a dedicated website at These unique resorts have been designed for those who seek to escape the stresses of everyday life by retreating to experience new cultures and adventures.

Each exquisite destination will feature signature, one-of-a-kind low density resorts situated in choice settings, each with a distinctive personality and sense of place. Future development will be limited to select corners of the globe with upcoming locations to include Costa Rica, Puerto Rico, Turks & Caicos and The United Arab Emirates.

“The entire Ritz-Carlton Reserve portfolio of idyllic retreats will offer guests a contemporary interpretation of the local lifestyle and culture. The concept is simple and yet exudes style and luxurious levels of comfort. The resorts provide a complete escape to the unexpected; a private, exclusive leisure experience that blends unique elements of the local culture, history, and heritage with intuitive individual service, exquisite indigenous design, casual ambiance, and respect for the surrounding environment,” said Simon Cooper, president and chief operating officer, The Ritz-Carlton Hotel Company. “We do not work to one design mold, but rather allow the creative process to be destination and customer focused. Each Ritz-Carlton Reserve property around the globe will personify a unique design befitting of its locale.”

Visionary design allows Reserve guests to experience a completely secluded environment, with as much or as little contact with the rest of humanity as they choose. Tranquil spa treatments, candlelit dining and a refreshing dip in the water can be done in the privacy of a villa or suite, or within the intimate settings of the resort facilities. The indigenous décor will be reflected in guestrooms and public spaces, with the finest quality furniture, finishes, artwork and detailed touches. Expansive villas and suites may feature personal plunge pools, outdoor rainforest showers or baths and private verandahs. Coupled with individualized service by a personal concierge to provide assistance that is unobtrusive yet intuitive, felt but not seen, invisible yet apparent.

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