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January 14, 2010

Royal Asscher Diamond Company Presents Mine Diamonds

By Pardhasaradhi Gonuguntla

Royal Asscher Diamond Company is proud to present a new subsidiary company, Mine Diamonds. An online jewelry company, Mine Diamonds offers a revolutionary concept: Laboratory-grown diamonds in a variety of colors, including orange, yellow, blue and pink, in addition to a choice of hues and saturations.

As any fine jewelry collector knows, colored diamonds are an extremely rare within nature—therfore this cutting-edge technology offers unique opportunities for customers. Due to their origins, these beauties are more obtainable than ever, yet still maintain the properties of natural diamonds.

Mine Diamonds continues a history of exceptional products by upholding strict cut quality standards, a major determinant of the diamond’s beauty. These gems can be purchased as loose stones or in a stunning selection of fine jewelry that includes rings, pendants and earrings. Mine Diamonds adheres to customer desires by providing customizable options that allow them to find the perfect piece at an attractive price.

As a unique process, these diamonds are grown in a laboratory environment under conditions that emulate those in which natural diamonds are grown in, deep within the earth’s surface. The process of creating Mine Diamonds begins with a diamond seed and a source of carbon. Extreme pressures and temperatures are applied, allowing the carbon to transform and develop the diamond seed. The result is a rough diamond ready to be cut, shaped and polished like its natural counterpart.

Of Mine Diamonds, Mike Asscher states: “Laboratory grown diamonds are a pioneering concept in our industry and we believe that under the guidance of our 150 year-old reputation for innovation, gemological excellence, and ethics, Mine Diamonds offers a unique opportunity for everybody that loves colored diamonds.”

Visit www.mine-diamonds.com.

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