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October 14, 2011updated Feb 08, 2013

Royal Asscher’s Star of Africa Collection Launches at Harrods

By Pardhasaradhi Gonuguntla

London, England – Reported by Elite Traveler, the private jet lifestyle magazine

The Royal Asscher Diamond Company has announced London’s renowned luxury department store, Harrods, as their latest retailer.

Harrods will carry the largest selection of jewelry from the company’s Stars of Africa collection in the UK, including limited edition pieces with pink diamonds and the Royal Stars—a tribute to the Royal Dutch family—with orange diamonds. The collection, which launched in 2009, is comprised of rings, earrings, pendants and cufflinks and features diamonds enclosed within fluid-filled sapphire domes, allowing the gems to float like snowflakes in a snow globe.

The collection is as giving as it is gorgeous, with a portion of proceeds going towards Royal Asscher’s Stars of Africa fundraising initiative, which raises funds for healthcare, education and self-sufficiency programs across the continent.

“The world’s most famous luxury department store is a perfect fit and we are very proud that the Stars of Africa Collection is now being sold within the vicinity of the true Star of Africa: the Cullinan diamond,” said Mike Asscher.


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