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March 30, 2009

Sacks Group MD Named President Of The Florida Yacht Brokers Association

By Pardhasaradhi Gonuguntla

In a crowning achievement to his stellar 32-year career in the yachting business, Bruce Schattenburg, Managing Director and Yacht Broker at The Sacks Group Yachting Professionals, has been named President of the Florida Yacht Brokers Association (FYBA). Previously, Schattenburg was FYBA Vice President for 2007 and 2008 terms. He also has served as a member of the FYBA board for the past 11 years.

“This is a great honor and comes at what is a very challenging time for the yachting industry in the U.S. and around the world,” Schattenburg said. “One of my goals as FYBA President will be to reach out and work with other professional yachting organizations and government bodies to develop ways to meet the challenges posed by today’s difficult world economy.”

A native of Santa Cruz, Calif., Schattenburg sold his first boat in 1977, almost immediately after graduating from high school. That success led him to become the youngest yacht broker for Fraser Yachts at age 23. BY 1985, he was Fraser’s leading West Coast salesman. A year later, he transferred to Fraser’s Fort Lauderdale office.

Schattenburg ended a 19-year stint with Fraser Yachts in 1999 when he joined The Sacks Group. He has been instrumental in the growth of The Sack Group’s yacht brokerage and charter marketing business and developed the agency’s innovative Try Before You Buy® program, which allows prospective yacht owners to try out yachts and test their various amenities to insure a proper fit. In addition, Schattenburg continues to travel the globe to inspect the yachts he recommends to clients.

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