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July 2, 2013updated Jul 03, 2013

Sense Beach House Brings Boutique to South Beach

By Chris Boyle

By Miranda Katz

Rooftop at Sense Beach House

Recently purchased and rebranded by New York developer Ciro Campagnoli, Sense Beach House (formerly The Sense Hotel) has made its official debut in Miami Beach.

Campagnoli purchased the 18-room, three-story property in April 2012, originally intending the purchase merely as a real estate investment. The charm of the hotel, however, proved too tempting for him to ignore.

“Originally this was simply a real estate decision,” Campagnoli said. “But after spending more and more time at the property I was innately drawn in to it and had a vision for it that I couldn’t ignore.”

Campagnoli’s vision has been realized in the renovated and revamped Sense Beach House: An intimate, homey-yet-luxurious space designed to feel more like staying with a friend (with impeccable taste) than at a hotel. Rather than featuring the archetypical décor associated with South Beach—sleek, stark white with accents in contrasting colors—Sense Beach House creates a comfortable and sophisticated atmosphere with warm neutrals, soft blues, sand tones and reclaimed wood floors and furnishings.

“With a total of 18 rooms, it really lends itself in size to feeling like a home,” General Manager Patricia Trias said. “Our goal is to make it feel like our guests’ own private vacation home, with all the luxuries, modern features, and perks of a vacation getaway.”

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The boutique hotel is located on 4th street and Ocean Drive, nestled in the upscale South of Fifth (“so-fi”) district, just steps from the best restaurants, shops, nightclubs and beaches the area has to offer, Sense Beach House still manages to retain its personal-retreat feel. This atmosphere is enhanced by the hotel’s division into six distinct areas: Parlor, Oasis, Veranda, Playroom, Dine and Rooms.

The Parlor contains an intimate reception area, welcoming guests to the hotel, and is adjacent to the dinning room, also known as The Local House. Dishes are prepared in tapas fashion, allowing guests to taste a wide variety of the restaurant’s farm-to-table food, including a raw bar and a menus full of Latin twists on SouthBeach classics. The front porch, or Veranda, lies just beyond the restaurant’s indoor sitting area, offering family-style outdoor sitting for those who wish to enjoy their meal or drinks with a view of Ocean Drive.

Situated at the hotel entryway, the Playroom features foosball, ping pong and board games, encouraging guests to indulge their competitive sides in a little light-hearted playtime. The Oasis, a rooftop pool and terrace area, is the perfect place for a refreshing dip, sunbathing or nighttime stargazing. Last but certainly not least, The Rooms come in two color palettes—blue and sand—and offer upscale amenities and luxuries, not to mention the perfect, serene place for relaxation.

For those looking to experience SouthBeach in style, comfort and casual sophistication, Sense Beach House is the ideal destination.

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