BOSTON, MA — Sentient Flight Group is reorganizing its structure, according to Business Aviation Bulletin, a trade newsletter for the general aviation industry.
According to the report, Greg Campbell, Sentient Chairman stated that the effort to integrate the business areas and simultaneously absorb acquired business units – each with its own administrative and accounting systems — was distracting the company from focusing on its business.
In explaining the changes, Business Aviation reported Chairman Greg Campbell as saying,” We found that a fully integrated organization did not effectively support the differing business requirements of the products. That strained our financial resources, and dictated changes in our organizational structure.”
Additionally Jake Cartwright was named President and CEO of the consolidated Sentient Flight Group. This newly created combination of all Sentient aircraft management and charter operations today operates a fleet of nearly 300 turbine aircraft at more than 100 owner locations, and includes the largest Part 135 charter fleet in the United States, according to the report.
Campbell also created three additional operating units within the parent company, organized around their respective service arenas:
Sentient Jet Membership is being reorganized as a separate business unit, and will be headed by Campbell.
JetDirect FBO operations will continue under the direction of Rob Lewis.
Paul Class, Senior Vice President, Charter, will be responsible for inside and outside charter sales, as well as charter sourcing and fleet utilization to ensure managed aircraft achieve management clients’ revenue goals.
Gil Wolin, Senior Vice President, Marketing and Corporate Communications, will direct marketing and internal and external communications for both charter and management.