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April 12, 2010updated Dec 20, 2023

Silicon Valley Tech Star Launches Groundbreaking New Website to Revolutionize Travel Research and Trip Planning

By Pardhasaradhi Gonuguntla

Silicon Valley, California – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Katrina Garnett, renowned Silicon Valley entrepreneur and start-up investor launches (MLS) to save substantial time and eliminate layers of fees for discerning global travelers and families. Designed for all types of users, the site caters to those who like to do a lot of research and seek out a lot of advice, as well as those who prefer a more turn-key experience—and because MLS eliminates third party costs, users not only save time, but can also save a substantial amount of money.

Garnett founded My Little Swans in October 2007 and has invested more than $2.25 million of her own personal capital in creating the business. While 2008 was focused on building the site and writing and uploading content, 2009 was focused on offering limited memberships to gain live user feedback. The site opened to the public on April 7, 2010.

With such strong roots in Silicon Valley, the software is of course a key component, making MLS not only efficient, but also able to support superlative content management systems (ie Facebook, Twitter, etc.). Once logged in, members enjoy special privileges and promotions within the community, and the MLS Geo Friends tool and dedicated social networking platform allow like-minded travelers and groups to share their experiences through e-dialogues and messaging, images and video. By May, the My Trips feature will allow members to publish their itineraries and travel details directly to their iPhone or iPad.

MLS saves money by cutting out the middleman for those who book with the select on-the-ground network of partners (approximately two per region). The site reflects over 15 years of Garnett family trips and includes 32 detailed itineraries along with thousands of stunning “real life” photos and maps. These are personal and vetted experiences, so members can fully trust the destination content and partner recommendations.

Creating a unique family journey that’s memorable for all the right reasons is a matter of insider knowledge, special access, the best local guides and a seamless itinerary. Without a trusted efficient online source, this can take hundreds of hours. MLS avoids the predictable while simultaneously
humanizing the research experience. MLS will never book trips; it will, however, shed light on where and how to go, when to go (and when not to) and who are the best local insiders to call, much like a trusted globe-trotting friend.

For more information, visit

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