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July 23, 2012

Small Luxury Hotels of the World Adds New Hotels to Collection

By Pardhasaradhi Gonuguntla

Ett Hem in StockholmAqua Blue Boutique Hotel in Kos, GreeceLondon, United Kingdom – Reported by Elite Traveler, the private jet lifestyle magazine

Small Luxury Hotels of the World (SLH) has announced continued growth since the first quarter of 2012, including a 60-percent increase in new club members compared with the same time last year, as well as 13 new properties to join the collection from April to June 2012.

In addition, during the period January 1 to June 30, SLH reports that reservations are up by five percent, room nights sold are up by six percent and revenue is up by seven percent when compared to the same period in 2011.

“2012 is an important year for Britain as we all know, and it fills our team with pride to know that we are a true British success story in terms of global business in these challenging economic times. By rewarding our loyal customers for their continued business with generous benefits and encouraging new guests with excellent value for money on their luxury hotel stays, we’ve ensured the upward curve we began the year on continues in the right direction,” comments Paul Kerr, CEO of SLH.

In only a few months, 13 new properties have joined the SLH brand, making it a total of 30 new members in 2012 to date, with seven new properties in Europe and the Middle East, two in the Americas and four in the Asia Pacific. Strong European growth in popular tourist destinations was a major highlight during the first six months of 2012, with properties including the new Ett Hem in Stockholm and new Aqua Blue Boutique Hotel in Kos, Greece. This is combined with success in emerging and lesser-known destinations including Lithuania and various locations in Asia.

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