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October 15, 2012updated Feb 11, 2013

St. Regis and Jason Wu Combine to Create a Tote for the Modern Traveler

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

St. Regis Hotels & Resorts, is delighted to unveil The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts. Inspired by today’s grand tour and designed with a new generation of luxury travelers in mind, the sophisticated and timeless limited edition piece is informed by the brand’s own rich heritage, The Grand Tourista Bag marks Wu’s first product created exclusively for travel and the first accessory designed for the St. Regis brand.

The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts is a sumptuous shoulder tote designed in a subtle black and white houndstooth pattern on structured canvas with elegant calf leather black trimming. The interior features two pouch pockets lined in viscose/silk grain in Wu’s signature grey color, perfectly-sized for tablets, e-books and a passport. St. Regis hallmarks are embossed on the interior’s leather trim and pay homage to the brand’s flagship hotel on 55th Street and 5th Avenue in New York, opened over a century ago by John Jacob Astor IV.

“I see St. Regis as both a classic and a modern name, which I feel is an apt description of my brand as well,” says St. Regis Connoisseur Jason Wu. “I am really excited to be part of a legacy that is rooted in impeccable style that can stand the test of time, and The Grand Tourista Bag reflects exactly that.”

For centuries, affluent travelers would go on a grand tour through Europe to collect experiences and cultivate knowledge. Today, with culture, business and leisure destinations intersecting in diverse locales such as Abu Dhabi, Aspen, and Sanya Yalong Bay, a new global traveler has emerged. Multi-national and cross-generational, mobile and jet-setting, both St. Regis and the Grand Tourista Bag are designed to cater to the needs of this global elite, offering a singular perspective on contemporary luxury.

St. Regis has taken special care to partner with ambassadors who share the brand’s commitment to excellence and speak to the passions of its guests, while offering an authentic connection to the St. Regis heritage. Jason Wu joins Nacho Figueras as the brand’s second Connoisseur.

Through its signature St. Regis Aficionado program, the St. Regis brand has created an opportunity for its global guests to style their wardrobe for the new grand tour itinerary with a limited-edition Grand Tourista Bag. So pack it up and take it with you, because your life can’t simply wait at home.

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www.stregisgrandtour.com

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