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March 2, 2011updated Feb 11, 2013

Stephen Webster and Garrard Unveil Fairtrade and Fairmined Gold

By Pardhasaradhi Gonuguntla

London, UK – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Jewelry designer to the stars Stephen Webster has announced that both his eponymous label and Garrard, the renowned house he oversees as creative director, will be among the first 20 jewelers in the world to launch Fairtrade and Fairmined Gold.

In January Webster journeyed to Peru to learn about the important impact Fairtrade certification will have on the nation’s artisanal mining communities. A diary of his travels can be found online on his official website.

At a press launch in London’s Hatton Garden earlier this month, the names of the first certified participants in the initiatve were unveiled, as was the first kilo bar of Fairtrade and Fairmined gold.

Stephen Webster’s first Fairtrade Gold pieces will hit stores this spring, as part of the label’s first engagement and wedding ring collection. Look for the Garrard Fairtrade Gold collection later this year. “Once we get started we intend to quickly grow the volume of business we conduct using Fairtrade Gold. One day I want it to be 100 percent of the gold we sell. For now, both SW and Garrard brands will be offering engagement and wedding rings made in London using this gold,” said Webster. “I thought it made no sense to design a specific collection in order to separate the ethical gold and the normally sourced gold, why not offer the first supplies to couples getting engaged or married as an alternative? Even though the cost to us for such gold is over ten percent higher, we will be absorbing this premium. We don’t want price to be the reason not to choose a more responsible product.”


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