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April 23, 2014

Swire Hotels to Open First Hotel in United States

By Chris Boyle

Brickell_CityCentre_Swire Hotels has announced the 2015 opening of its first hotel in the United States.

EAST, Miami will open at Brickell City Centre, Swire Properties Inc’s $1.5 billion mixed-use development in Miami’s Brickell downtown district.

The property will be the third hotel under the EAST brand, after the successful openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at INDIGO, Beijing in 2013.

“Interest on the part of premiere hospitality companies in flagging a Brickell City Centre hotel was robust due to their desire to secure a prime location in the tony Brickell market and due to the inclusion of luxury retail in our project,” said Stephen Owens, president of Swire Properties Inc.

“We were ultimately able to select from among ten upscale hotel brands in choosing Swire
Hotels’ EAST for our flag.”

Brian Williams, managing director of Swire Hotels, said: “We are very excited to be expanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travelers in Miami whilst complementing Brickell City Centre’s offerings.”

Designed by award-winning architecture firm Arquitectonica with interiors by New York-based Clodagh Design, EAST, Miami will offer 263 rooms and 89 serviced apartments known as EAST Residences, essentially long-stay hotel rooms with kitchen and laundry facilities, amidst Brickell City Centre’s over 5.4 million square feet. Meeting rooms, common areas, guest rooms, and serviced apartments boast beautifully modern décor.

Created for travelers looking for a contemporary, fun and relaxing place to stay, EAST, Miami will feature a paperless arrival and departure experience and a one-stop front-desk Guest Experience team.

Swire Hotels will bring its award-winning skills to the restaurant and bar mix with dynamic pulsating restaurants and bars to be unveiled later. Alongside two restaurants, a poolside bar and lounge and a rooftop destination bar, there will be meeting rooms and banquet halls with bay views, an outdoor pool deck which can be used for private events that includes an outdoor and plunge pool, a 24-hour fitness center and wellness treatment rooms.

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In addition to these amenities, travelers will enjoy the property’s floor-to-ceiling windows, multi-control panel for blinds and mood lighting inside the rooms, complimentary Wi-Fi throughout the property and the largest average room size among hotels in Miami.

Swire Hotels recently announced the opening of The Temple House in Chengdu, China which will be the group’s fifth hotel in Asia, following The Opposite House and EAST in Beijing and The Upper House and EAST in Hong Kong.

The Upper House in Hong Kong has been named as a winner in the Top 25 Hotels in Asia and second out of 25 in the World in their respective categories in the 2014 TripAdvisor Travelers’ Choice® awards. In the 12th year of the awards, the world’s most outstanding properties were identified in the categories of Top Hotels, Bargain, B&Bs and Inns, Family, Luxury, Romance, and Small Hotels.

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