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September 12, 2012updated Jul 15, 2015

Tailor Made: Wingtip Opens New San Francisco Menswear Store

By Pardhasaradhi Gonuguntla

San Francisco, California – Reported by Elite Traveler, the private jet lifestyle magazine

San Francisco menswear retailer, Wingtip, this week opened the doors of a new branch at 550 Montgomery Street. Formerly known as On The Fly, Wingtip has taken up residence in the well preserved former Bank of Italy headquarters, complete with Carrara marble, solid brass fixtures, vaults and intricate moldings.

Occupying four of the 12 floors of the National Historic Landmark building, Wingtip’s flagship location includes the new, 6,000-square-foot store, while a 12,000-square-foot private club is set to open December 2012.

Ami Arad, founder and CEO of Wingtip, said: “My mission with Wingtip is to create the ultimate gentlemen’s store and sanctuary for customers who live, eat and breathe our carefully-curated selection of merchandise.

“And with the private club component set to open in December, 550 Montgomery will be the premier retreat for men and women to shop, gather and revel in the amenities that we will offer for their loyalty.”

The store features a variety of vintage collector’s items, from hundred-year-old cash registers and antique trunks to a ten-foot tall stuffed bear and a giant craps table. The store’s design pays homage to the building’s 104-year history as a banking headquarters, with two repurposed bank vaults, one of which houses a $60,000 watch winder with rare, vintage timepieces, as well as extensive cufflink and tie bar collections.

Wingtip has also added a dedicated barber station complete with grooming products by Truefitt & Hill—the world’s oldest barbershop, established in London in 1805. The barber station features a vintage Samuel Kline chair and offers straight razor shaves and haircuts among other services.

On the lower level, the store’s Bespoke Shop offers a range of custom suits, shirts, pants, belts, eyewear, hats and letter press stationary. Here, a second vault serves as a VIP fitting room, with ‘educational curtains’ that serve as a visual encyclopedia of tailoring options. In addition, the vault’s original safe deposit boxes will be used to store bespoke customers’ measurements, swatches, eyewear specifications and other records.

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