Reported by Elite Traveler, the Private Jet Lifestyle Magazine
Swiss watchmaker TechnoMarine will unveils its new Cruise Sport collection for global retailers and press at BaselWorld 2010.
Cruise has been the iconic pillar of the TechnoMarine brand since it entered the scene in 1997. The fun and flirty designs were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watchmaking, and the designs drew raves from globe-trotting style setters who embraced the glamorous new look.
Today, TechnoMarine is on the threshold of renewal. With new leaders at the helm, the brand will once again steer its own course through the industry. The themes that are at the core of the brand—technique and aquatic pursuits—will be more important than ever. The new TechnoMarine will be streamlined and sophisticated. The first hint of what’s in store for the future, Cruise Sport is a revamped interpretation of the signature Cruise collection. The silhouette is straightforward and absent of excessive embellishments. The silicone strap—softer and more flexible than gel-plastic versions used in years past—is an exercise in clean lines and minimalist currents. Water resistant up to 200m, the Cruise Sport is available in a chronograph or three-hand style.
Cruise Sport’s black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter. Carefully selected shades of white, blue, fuchsia, green and orange maintain the brand’s attitude, while accommodating a desire to wear the watch regardless of climate or season. The re-designed bezel takes a smoother, less frenetic form, while the re-envisioned dial, rendered in 3D, has new depth and added impact.
The Cruise Sport marks the earliest steps of TechnoMarine’s journey to reclaim its spot at the vanguard of innovation and creativity.
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For more information visit www.technomarine.com.
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