View all newsletters
Latest in Luxury - Sign up to our newsletter
  1. Travel
  2. Travel News
February 24, 2010updated Feb 08, 2013

TechnoMarine Unveils New Cruise Sport Watch Collection

By Pardhasaradhi Gonuguntla

Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Swiss watchmaker TechnoMarine will unveils its new Cruise Sport collection for global retailers and press at BaselWorld 2010.

Cruise has been the iconic pillar of the TechnoMarine brand since it entered the scene in 1997. The fun and flirty designs were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watchmaking, and the designs drew raves from globe-trotting style setters who embraced the glamorous new look.

Today, TechnoMarine is on the threshold of renewal. With new leaders at the helm, the brand will once again steer its own course through the industry. The themes that are at the core of the brand—technique and aquatic pursuits—will be more important than ever. The new TechnoMarine will be streamlined and sophisticated. The first hint of what’s in store for the future, Cruise Sport is a revamped interpretation of the signature Cruise collection. The silhouette is straightforward and absent of excessive embellishments. The silicone strap—softer and more flexible than gel-plastic versions used in years past—is an exercise in clean lines and minimalist currents. Water resistant up to 200m, the Cruise Sport is available in a chronograph or three-hand style.

Cruise Sport’s black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter. Carefully selected shades of white, blue, fuchsia, green and orange maintain the brand’s attitude, while accommodating a desire to wear the watch regardless of climate or season. The re-designed bezel takes a smoother, less frenetic form, while the re-envisioned dial, rendered in 3D, has new depth and added impact.

The Cruise Sport marks the earliest steps of TechnoMarine’s journey to reclaim its spot at the vanguard of innovation and creativity.

For more information visit www.technomarine.com.

Content from our partners
Querencia: A Truly Private Los Cabos Golf Course
Laurent-Perrier Creates the Perfect Year with Grand Siècle
Parisian Fine Dining Concept Verde Makes Waves in Dubai

Select and enter your corporate email address Be the first to know about the latest in luxury lifestyle news and travel.
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network